These days, it’s easier than ever to be an indie musician. Thanks to social media and the internet, artists are no longer subject to the whims of an executive’s decisions on what type of music they can make, what image they must convey, or when to release their art. I can personally attest to the freedom and power that gives.
But, as Spider-man’s sainted Uncle Ben once said, “with great power comes great responsibility.” See anyone can become an indie artist. Create your music, upload it and boom….there you go.
But if your goal is to raise awareness of your material, build a loyal fan base, and actually support yourself with it, I would strongly suggest that you embrace 3 words. Do….It…..Yourself.
Now I won’t paint a rosy picture about those 3 words. There are absolutely some things you just won’t be able to do yourself. So you should definitely know your limits and seek experienced help when you have to. That said, everything you can do efficiently yourself, you should. Sometimes that requires you to learn new things because you really never know what you can do until you put yourself out there and try it.
I didn’t have access to a producer or engineer. So I had to learn how to do those things myself. I had to learn how to use the proper software, hardware, and how to mix (which took me years to get). Promotion and marketing? Didn’t have the money to pay someone to do that for me so I had to read, research and adapt.
Why is this important? Three more words. Flexibility, freedom, and responsibility. Especially the responsibility part. No one else is responsible for your craft. With all of the options available now, if you don’t find a way create, record, build an infrastructure and promote, you have no one to blame but yourself. People know what’s important to you by what you prioritize. And that’s something you are going to have to come to grips with yourself.